Helping governments and leaders shape the future, reaching and engaging the audiences that matter
The new reality is one of uncertainty, rapidly advancing technology, and increasingly mistrustful populations. In a global race for influence, investment, trade, and tourism, making yourself heard and understood has never been more important, or more difficult.
Portland’s Government Advisory practice helps governments and leaders to build, profile and protect reputations. We use insights, data, and creative thinking to power smart communications that reach the right audience with the right message in the right place to achieve maximum impact.
We are passionate about helping deliver real change, and our team brings experience at the highest levels of government. Through our offices in London, Doha, New York, Washington DC, Singapore and Nairobi we have supported governments across five continents.
Communications function design & capability building – Portland has extensive experience in designing, building, and helping operate high-performing communications teams. We bring real-world experience from the heart of government, to ensure change is realistic, practical and supported by staff across government.
Country positioning & reputation management – As publishers of the only global soft power index, the Soft Power 30, Portland understands the value of attraction and persuasion. From measuring soft power, to developing and delivering international positioning and branding campaigns, we help nations, states and cities improve and manage their reputation.
Investment communications – We work with countries and key institutions to help define the qualities that make them an attractive investment destination and translate these into compelling messages and content. Through global media and digital campaigns and multi-country events, we help capture investor attention and generate wealth.
Political & election campaigns – With experience from the UN Security Council to local and national elections, we have unparalleled success in running and winning campaigns. We work with clients to identify priority audiences, develop insight-led strategy and messages, and implement integrated campaigns across media, digital and ground-game.
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